Marketing II 1.02 Review

The 4P's of marketing consist of Product, Price, Place, and:

• Consumer

• Cost

• Promotion

• Convenience

Which of the following is a component of the 4C's of marketing?

• Product

• Price

• Promotion

• Customer

In the 4P's, "Place" refers to:

• The cost of the product

• Where the product is sold

• How the product is promoted

• The features of the product

How does "Cost" in the 4C's differ from "Price" in the 4P's?

• "Cost" focuses on the seller's expenses

• "Cost" considers the consumer's expense to satisfy the want/need

• "Cost" and "Price" are interchangeable

• "Cost" includes only production costs

Which of the following best describes "Convenience" in the 4C's?

• Product features

• Distribution and accessibility

• Promotional strategies

• Pricing tactics

"Communication" in the 4C's is most closely related to which of the 4P's?

• Product

• Price

• Place

• Promotion

The 4C's marketing model emphasizes:

• The seller's perspective

• The buyer's perspective

• Product development

• Pricing strategies

Which is a method for identifying consumer wants and needs?

• Production costs

• Market research

• Pricing strategies

• Distribution channels

Which of the following is NOT a component of the 4Cs?

• Communication

• Convenience

• Cost

• Product

Which of the following is a component of the 4Ps?

• Consumer

• Communication

• Price

• Convenience