Gamification in Action

What is the primary way FitBit motivates users?

• Giving users random daily challenges

• Tracking steps and rewarding achievements

• Sending users daily health articles

• Offering free workout programs

Which game mechanics does Duolingo use to encourage daily learning?

• Experience points, leaderboards, and streaks

• Virtual reality exercises

• One-on-one tutoring sessions

• Randomized quizzes with no rewards

How does The Email Game turn replying to emails into a gamified experience?

• It turns emails into puzzles that must be solved

• It assigns each email a difficulty level and rewards points for quick responses

• It automatically organizes emails based on importance

• It deletes unread emails after a certain time

What gamification strategy was used in Coca-Cola’s vending machine campaigns?

• People had to solve riddles to get a free Coke

• Customers had to guess the correct flavor of a mystery soda

• Players interacted with the machine (e.g., hugging it) to earn rewards

• Customers could scan their receipts for a chance to win prizes

Why is McDonald’s Monopoly considered a successful example of gamification?

• Customers earn points by answering trivia questions

• It creates a collect-and-reward system that keeps customers engaged

• It uses virtual reality to simulate a real Monopoly game

• Customers can trade their properties with friends online

What is the main reason gamification has become more popular in recent years?

• Video games have become more expensive

• The growth of technology and smartphones has made games more accessible

• More people have stopped playing traditional video games

• Gamification is only used in marketing, so businesses promote it heavily

What is the purpose of leaderboards in gamified experiences?

• To rank users and create a sense of competition and motivation

• To display random statistics about users

• To make it harder to win rewards

• To discourage people from participating

How does gamification influence behavior?

• It forces people to do things they normally wouldn’t

• It makes activities more engaging and rewarding, leading to higher motivation

• It replaces traditional learning with gaming

• It eliminates the need for effort

Which of these is NOT a common gamification element?

• Points and badges

• Progress tracking

• Virtual reality headsets

• Challenges and rewards

Gamification works best when…

• It includes competition, rewards, and motivation strategies

• It forces users to complete tasks they don’t want to do

• It has the most complex rules possible

• It removes all forms of user feedback