Ch. 10 - Marketing Exam

Marketing can be defined as:

• creating, communicating and delivering value to customers
• The same as Advertising
• Selling things at the market
• None of the above

This marketing function involves setting the value of products and services

• Distribution
• Promotion
• Pricing
• Financial Analysis

Markup Price formula is: SELLING PRICE = COST + MARKUP

• True
• False

If the cost is 4900 and the selling price is $5,600, what will be the markup cost?

• 400
• 700
• 950
• None of the above

A marketing plan that uses Brittany Spears

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan for the Bud Biliken Day Parade

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan to promote Wisconsin Dells

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan for a United Way fundraiser

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

Which Marketing Campaign is being used for the following commercial?:

• Person Marketing
• Place Marketing
• Event Marketing
• Cause Marketing
• Organizational Marketing

Which Marketing Campaign is being used for the following commercial?:

• Person Marketing
• Place Marketing
• Event Marketing
• Cause Marketing
• Organizational Marketing