MKTG 222

First and Last Name

Advertising covers all avenues where a business _____ for their message to be broadcast

What the Marketing Mix?

• Product, Price, Promotion & Place

• Tools used to communicate or promote the company’s products or services

• Beliefs or principles that individuals hold about what is right and wrong

• An approach to creating a unified and seamless brand experience for consumers across channels.

What is the role of Integrated Marketing Communications

• To promote a product or service

• To create a unified and seamless brand experience for consumers

• To identify and use all the tools used to communicate or promote what a company has to offer

• To market a single product or service

Which form of advertising is limited to geographical location?

• Billboard

• Social media post

• Google ads

• Cable TV advertising

What is meant by Integrated Marketing Communications?

• Coordinating the company’s many communications channels to deliver superior customer service.

• Coordinating the company’s many communications channels to deliver a clear, consistent and compelling message about the company’s promotions

• Coordinating the company’s many communications channels to inform customers where they can purchase the company’s products

• Coordinating the company’s many communications channels to deliver a clear, consistent and compelling message about the company and its products.

Which element of the Marketing mix would, supplying branded T-shirts for Restaurant Staff belong to?

• Product

• Price

• Place

• Promotion

Which of the Marketing Mix does Distribution belong to?        

• Price

• Product

• Place

• Promotion

According to the 7Ps of Marketing what are the other 3Ps?

• People, Production and Packaging

• People, Process and Physical evidence

• People, Production and Physical access

• People, Process and Packaging

According to the five-step model of the marketing process, the final step in marketing is

• capturing value from customers to create profits and customer equity

• constructing an integrated marketing program that delivers superior value

• engaging customers, building profitable relationships, and creating customer delight

• designing a customer-driven marketing strategy