Typography Basics

What is an example of a company that uses typography effectively in its logo?

• Coca-Cola

• Pepsi

• Sprite

• Fanta

What is another name for the horizontal or diagonal strokes in a letter?

• Crossbar/Arms

• Serif

• Ascender

• Descender

What is a characteristic of script style lettering?

• It is connected and often italicized

• It is bold and uppercase

• It is printed in a sans-serif font

• It is always in black and white

The vertical line in a letter “B” is called what?

• Stem

• Bar

• Ascender

• Bowl

What is typography?

• The design and use of typefaces as a means of communication

• The study of color theory in design

• The arrangement of images in a layout

• The process of printing text on paper

Which of these is an example of mixed case lettering?

• Coca-Cola

• coca-cola

• COCA-COLA

• Coca cola

Which of the following is NOT a serif font?

• Arial

• Times New Roman

• Georgia

• Garamond

What distinguishes serif fonts?

• They have extra decorative lines at the ends of characters

• They are always bold and italic

• They are used exclusively for headlines

• They have a uniform stroke width

Why is typography important in branding?

• It helps convey the company's identity and values

• It makes the text look more colorful

• It increases the font size for better visibility

• It reduces printing costs

Which lettering case is typically used for formal documents?

• Upper Case

• Lower Case

• Mixed Case

• Sentence Case