MIS Pre-final Quiz2 on Strategic Level Information Systems

What is the primary purpose of a Strategic Level Information System?

• To handle tactical decisions for short timeframes

• To analyze historical data only

• To support overall goals and directions of an organization

• To manage daily operational tasks

Which of the following is NOT an application of Strategic Marketing Information Systems?

• Product Planning and Development System

• Inventory Management System

• Marketing Research System

• Sales Forecasting System

What type of information does a Sales Forecasting System typically use?

• Customer feedback exclusively

• Assumptions about future market conditions

• Only historical sales data

• Internal company reports only

What is the main function of a Marketing Research System?

• To conduct marketing research for decision making

• To develop new products

• To create sales forecasts

• To manage customer relationships

Which system helps in the planning and selection of production sites?

• Facility Design System

• Process Positioning System

• Site Planning and Selection System

• Technology Planning and Assessment System

What does a Technology Planning and Assessment System assist with?

• Conducting market research

• Identifying new production technologies

• Designing marketing strategies

• Forecasting sales

What is the focus of a Process Positioning System?

• Vertical integration of processes

• Customer satisfaction analysis

• Sales forecasting

• Market segmentation

Which of the following is a key component of a Facility Design System?

• Customer demographic trends

• Facility layout and design

• Sales division analysis

• Market share estimation

What type of information is primarily used in Strategic Production Information Systems?

• Internal employee feedback

• Qualitative data from customer surveys

• Quantitative data from external sources

• Historical sales data only

Which of the following best describes a Strategic Marketing Information System?

• It focuses solely on product pricing

• It only analyzes past sales data

• It handles strategic marketing activities

• It is used for daily operational tasks