Business Ethics Quiz

Which of the following is NOT one of the 4 Ps of Marketing?

• Product

• Price

• People

• Promotion

True or False: An ethical marketing campaign should be clear, truthful, and respectful.

• True

• False

Which ad is MOST LIKELY unethical?

• A soda ad showing people having fun

• A skincare ad hiding potential side effects

• A sneaker brand targeting athletes

• A cereal ad showing kids smiling

What does 'target audience' mean?

• The people who design the product

• The location where the ad is shown

• The group the product is designed to appeal to

• The people who dislike the brand

True or False: All marketing is unethical because it’s trying to get people to buy something.

• True

• False

Which of the following best shows marketing transparency?

• Hiding ingredients in small print

• Clearly showing side effects in a medical ad

• Using celebrities without telling viewers they’re paid

• Editing photos to make products look better

A brand creates a fake “limited time” sale every week. This is an example of:

• Scarcity marketing

• Ethical urgency

• Deceptive promotion

• A marketing strategy that builds trust

Which company strategy shows ethical marketing?

• Paying influencers who lie about results

• Making unrealistic promises

• Clearly labeling sponsored content

• Only targeting children

Why do companies use case studies?

• To trick people into buying things

• To show real-world examples of business practices

• To hide unethical actions

• To avoid doing actual marketing

What should you include in a marketing ethics case study?

• Name of your teacher

• How much money the company made

• Product, unethical tactic, audience, consequences

• A joke about the company