
Business Buying and Marketing Strategy Quiz 3
Authored by Nguyễn Huỳnh Mai Anh
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KG

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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new task in business buying is when:
A company stops purchasing a product
A company purchases a product for the first time
A company changes suppliers
A company stops using e-procurement
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage of the business buying process?
Supplier selection
Problem recognition
Order-routine specification
Value analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The buying center refers to:
A company's headquarters
The purchasing department of a company
All individuals and units involved in the business purchase decision process
The final decision-makers in a company
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an economic factor influencing business buying behavior?
Corporate culture
Price and service
Personal preferences
Government policies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Personal factors affecting business buying decisions include:
Company size
Economic outlook
Buyer’s emotions and preferences
Technological changes
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A major environmental factor influencing business buying is:
The influence of company employees
The decision-making style of executives
Demand for the product in the market
Personal relationships with suppliers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a major advantage of e-procurement?
It increases paperwork
It reduces costs and speeds up purchasing
It limits access to new suppliers
It prevents supplier competition
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