Propaganda

Propaganda is:

• media that uses hastily composed messages to manipulate people’s
  actions and beliefs.

• media that uses carefully-crafted messages to manipulate people’s
  actions and beliefs.

• media that uses carefully-crafted messages to capitulate people’s
  actions and beliefs.

Propaganda uses biased, or one-sided, messages and are designed to

• appeal to peoples’
  sense of judgment and reasoning instead of their emotions.

• appeal to peoples’
  emotions instead of their judgment and reasoning.

• appeal to peoples’
  wallets instead of their judgment and reasoning.

Testimonials:

• usually involve regular folks or other ordinary people
  endorsing, or officially supporting, a product or idea.

• usually involve celebrities or other respected people
  endorsing, or officially supporting, a favorite cause or other celebrity.

• usually involve celebrities or other respected people
  endorsing, or officially supporting, a product or idea.

When the testimonial comes from a celebrity,

• the reality is that you will not want to
  use the product or support the idea simply because they do.

• the hope is that you will want to
  use the product or support the idea simply because you have no idea who they are.

• the hope is that you will want to
  use the product or support the idea simply because they do.

Bandwagon propaganda:

• creates the impression that there is widespread support for the pros and cons of a thing

• creates the impression that there is widespread support for a thing
  or idea.

• negates the impression that there is widespread support for a thing
  or idea.

People tend to want to be on the winning team:

• and try to avoid those who are not.

• and try to promote being the odd one out.

• and try to avoid being the odd one out.

Using negative words and bad names to create fear and dislike for people, ideas, or
institutions is an example of:

• transfer

• Name calling

• mudslinging

You can find both kinds of this technique in political cartoons, political
attack ads, and on news talk shows:

• Name Calling

• Stacking

• Product endorsement

Glittering generalities

• are typically used around the holidays

• were very popular in 60s.

• use simple, clever slogans that appeal to peoples’
  emotions.

Card stacking:

• uses glittering generalities to show one side as
  positive and the other side as negative.

• uses facts and figures to show one side as
  positive and the other side as negative.

• uses personal endorsements to show one side as
  positive and the other side as negative.