Business

Which two marketing platforms are offline marketing platforms? (Choose two)

• Google ads

• Flyers and Pamphlets

• Email

• TV ads

• Social Media

Answer explanation

Examples of Offline Marketing platforms are the following:
•  TV ads
•  Flyers and Pamphlets

Examples of Online Marketing platforms are the following:
•  Social Media
•  Email
•  Google ads

What type of research involves collecting original data directly from the source?

• Secondary Research

• Tertiary Research

• Primary Research

• Quaternary Research

Tina owns a car dealership. She just received a shipment of luxury sports cars. She paid $50,000 for each vehicle and wants to make 25% on each car sale. What is Tina's selling price?

• $37,000

• $72,500

• $65,500

• $62,500

Answer explanation

Tina's selling price is $62,500 because $50,000 x .25 = $12,500, and $12,500 + $50,000 = $62,500.

Ben owns a print shop. Last quarter's income was $8,000, his cost of goods was $650, and his total expenses were $4,300. What are Ben's net income and gross income for the last quarter?

• Net income = $3,500 and Gross income = $7,350

• Net income = $7,350 and Gross income = $3,050

• Net income = $3,050 and Gross income = $7,530

• Net income = $3,050 and Gross income = $7,350

Answer explanation

Ben's net income is $3,050 because $8,000 - $650 - $4,300 = $3,050. Ben's gross income is $7,350 because $8,000 - $650 = $7,350.

Why is it important to define specific and measurable objectives in a marketing plan?

• To adapt and try new approaches.

• To allocate a budget for marketing activities.

• To be able to assess the effectiveness of marketing strategies.

• To have a fixed plan set in stone.

Element of the Design Thinking Process

Empathize - Research your users' needs

Define - State Your Users' Needs and Problems

Ideate - Challenge Assumptions and Create Ideas

Prototype - Create Solutions

Test - Try Your Solutions

• Yes

• NO

In a business, which team is responsible for creating ads, videos, and social media posts to promote the company's products?

• Founder/Owner/CEO

• Production/Operations/Supply Chain Team

• Human Resources Team

• Marketing

Which two channels are examples of physical sales channels?

• Auction marketplaces

• Wholesalers

• General marketplaces

• Retail stores

Answer explanation

Physical sales channels include retail stores and wholesalers.

Which tool is a visual presentation used to pitch business ideas?

• Pitch Deck

• SWOT Analysis

• Lean Canvas

• Business Plan

What does a Patent grant the inventor?

• Exclusive rights to use the invention for a certain period

• Exclusive rights to use the invention indefinitely

• Exclusive rights to copy, make new versions, share, perform, and display the invention

• Exclusive rights to make, use, and sell the invention