Digital Marketing Quiz

What is the purpose of Google Ads?

• Free social sharing

• Unpaid press releases

• Paid search engine marketing

• Video editing

What does PPC stand for in digital advertising?

• Pay Per Content

• Pay-per-click

• Pay Per Promotion

• Print Per Conversion

What is Google Analytics primarily used for?

• Monitoring website traffic and user behaviour

• Creating press releases

• Printing brochures

• Managing email lists

What are Conversion Rate Metrics in digital marketing?

• Time spent reading blogs

• Metrics that measure website conversions

• Number of social media followers

• Email bounce rate

What is the purpose of Engagement Metrics in social media marketing?

• Number of blog visits

• Creating press releases

• Analysing likes, shares, comments, and overall user interaction

• Tracking email open rates

What does CPC stand for in digital advertising?

• Clicks Per Conversion

• Cost Per Click

• Creative Page Content

• Conversion Process Control

What is Retargeting in digital marketing?

• Attracting new visitors only

• Creating irrelevant content

• Retargeting existing website visitors with ads

• Sending spam emails

What are KPIs (Key Performance Indicators) in digital marketing?

• Metrics that measure the success of marketing activities

• Random guesses about user preferences

• Irrelevant metrics for sales

• Disregarding search trends

What is meant by CTR (Click-Through Rate)?

• Cost-to-Return

• Conversion Traffic Rate

• Click Time Ratio

• Percentage of people clicking an ad link

What is A/B Testing in digital marketing?

• Ignoring all website traffic

• Disregarding content creation

• Only focusing on social media follower growth

• Comparing two variations of an ad or webpage to see which one performs better