Digital Media Quiz

What is the primary goal of a digital media strategy?

• Promote physical retail stores

• Increase the number of phone sales

• Use digital channels to promote products and engage audiences

• Focus only on influencer marketing

Which of the following is not a key element of digital media strategy?

• Audience targeting

• Channel integration

• Office design

• Metrics and measurement

What is brand identity?

• A document used in advertising campaigns

• The cost of a brand’s online ads

• How a brand wants to be perceived through visuals, emotions and culture

• A list of brand prices

Which categories are part of the PESO model?

• Price, Equity, Strategy, Output

• Platform, Engagement, Story, Outreach

• Paid, Earned, Shared, Owned

• Photos, E-books, Slides, Outreach

Which of these is an example of “Owned Media” in the PESO Model?

• A paid Instagram ad

• An article written by a news outlet

• Your brand’s official website

• A TikTok video reposted by fans

Why does storytelling matter in digital media?

• It fills up space on websites and social media

• It creates emotional connections and makes content memorable

• It correct

  It confuses the audience with long narratives

• It replaces the need for visual design

What are the four stages in the AIDA model?

• Awareness, Influence, Design, Analysis

• Advertising, Identity, Development, Access

• Attention, Interest, Desire, Action

• Analyze, Inquire, Do, Answer

Which theory emphasizes creating valuable content to attract a clearly defined audience?

• PESO Model

• Engagement Theory

• Content Marketing Framework

• AIDA Model

What is the final presentation date for the group project?

• May 12

• April 28

• April 21

• May 5

What happens if a student misses their group presentation?

• They get partial credit

• They can submit it later

• They get a zero (F)

• They get an extension