Marketing Information Management - Marketing Research

What percentage of new products fail?

• 20 percent

• 45 percent

• 75 percent

• 90 percent

Competitors, pricing trends, economic issues and government issues are examples of subjects investigated in which type of marketing research?

• Opinion research

• Market research

• Media research

• Product research

Marketing information system databases require trained personnel to keep operating.

• True

• False

Steven is developing an advertising campaign and needs to know if television or radio advertisements would be more effective. Steven should conduct which type of marketing research?

• Opinion research

• Market research

• Media research

• Product research

Globalization has resulted in increased attention to which of the following?

• Advertising and publicity strategies

• Product quality and customer service

• Low prices, discounts and coupons

• Global partnerships and buyouts