What is the primary purpose of a press release?

• To entertain the public

• To inform the media and public about significant events

• To advertise products

• To conduct surveys

What qualities must a press release have to achieve media coverage?

• Entertaining and humorous

• Newsworthy, well written, and factually accurate

• Colorful and artistic

• Short and vague

How does a press release help an organization in terms of media?

• By keeping information secret

• By notifying the media in hopes they will spread the word

• By creating advertisements

• By reducing media attention

What is one way a press release can promote an organization online?

• By sending private emails

• By promoting on blogs, websites, and social media

• By creating offline posters

• By organizing private meetings

What information does the dateline in a press release contain?

• Essential information (5Ws)

• Release date and city

• Background information and quotes

• Brief information about the organization

Which section of a press release includes all the essential information (5Ws)?

• Headline

• Dateline

• Introduction

• Boilerplate

What is the purpose of the contact information section in a press release?

• To provide the release date and city

• To give details on who to contact for more information

• To expand on details and provide background information

• To be catchy and to the point

How does Public Relations differ from advertising?

• PR pays for publicity

• PR focuses on direct sales

• PR does not pay for publicity

• PR is only for celebrities

What is one of the goals of Public Relations?

• To increase product prices

• To shape public opinion

• To reduce production costs

• To hire more employees

What is a key requirement for effective PR?

• Understanding stakeholders' interests and communication preferences

• Creating advertisements

• Hiring more employees

• Reducing costs