Quiz de Marketing
Authored by LOURDES SOLANO
Specialty
University
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Describa los componentes básicos del mix de marketing, con un ejemplo de producto
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Del mix de marketing ¿Cuál es la P más estratégica? Porqué
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
Del mix de marketing ¿Cuál es la P más cara para la empresa? Porqué
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4.
OPEN ENDED QUESTION
15 mins • 1 pt
¿Cuál es la diferencia entre una estrategia de marketing y una táctica? Proponga un ejemplo de una marca que evidencia claramente la estrategia y la táctica en una promoción
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5.
OPEN ENDED QUESTION
15 mins • 1 pt
¿Cuáles son los componentes del CIM (comunicación integrada de marketing)? Proponga un ejemplo de marca que utilice al menos 3 componentes del CIM
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