EBS_Chap4_Part2

_____ is where a business makes its products available to its target customers.

Types of physical locations

• Shopping mall in a neighborhood

• Stand-alone outlet

• Shop in a housing estate

• Shopping mall in the city

• Online stores

A business selling luxury brand handbags may do better in a

• a stand-alone outlet

• shopping mall in the city

• a shop in a housing estate

• a shopping mall in a neighborhood

A local dessert stall may do better in

• a stand-alone outlet

• shopping mall in the city

• a shop in a housing estate

• a shopping mall in a neighborhood

Factors in choosing location

• Accessibility

• Target customers

• Volume of food traffic

• Nearby competitors

Benefits of physical locations to customers

• Attract customers with product display

• Feel and inspect product

• On-site customer service to help customers with their questions and purchases

• Get product immediately

Benefits of physical locations to businesses

• Feel and inspect product

• Attract customers with product display

• Get product immediately

• On-site customer service to help customers with their questions and purchases

Which of the following is NOT an online platform?

• Mobile applications

• Shopping mall in a neighbourhood

• Online stores

• Delivery websites

Which one is NOT the benefits of online platforms?

• Get product immediately

• Save on travelling time and money

• Read reviews, compare prices and look out for promotions before buying

• Shop at any time

Benefits of online platforms to businesses are

• Gather customer information

• Send out product information and promotions easily

• Save on space, rental and staff cost

• Communicate with customers through online platforms

• On-site customer service