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Digital Marketing Quiz

Authored by rahayu saad

Professional Development

12th Grade

Used 1+ times

Digital Marketing Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the first step in the 3 M's of Marketing?

Market

Message

Media

Metrics

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is NOT a component of a Customer-Centric Data Model?

Customer interactions

Customer behavior

Product features

Customer preferences

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the primary goal of defining your target audience?

To expand product lines

To reduce advertising costs

To tailor marketing messages

To increase product variety

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In the context of digital marketing, what does CPM stand for?

Cost Per Media

Cost Per Marketing

Cost Per Impression

Cost Per Month

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is a key advantage of paid advertising?

Limited reach

High costs

Slow results

Instant results

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the purpose of conducting a SWOT analysis in digital marketing?

To assess strengths, weaknesses, opportunities, and threats

To evaluate competitors

To analyze social media trends

To create ad content

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which digital platform is best for targeting young parents with eco-friendly products?

Twitter

Instagram

Pinterest

LinkedIn

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