
Digital Marketing Quiz
Authored by rahayu saad
Professional Development
12th Grade
Used 1+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the first step in the 3 M's of Marketing?
Market
Message
Media
Metrics
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which of the following is NOT a component of a Customer-Centric Data Model?
Customer interactions
Customer behavior
Product features
Customer preferences
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the primary goal of defining your target audience?
To expand product lines
To reduce advertising costs
To tailor marketing messages
To increase product variety
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
In the context of digital marketing, what does CPM stand for?
Cost Per Media
Cost Per Marketing
Cost Per Impression
Cost Per Month
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which of the following is a key advantage of paid advertising?
Limited reach
High costs
Slow results
Instant results
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the purpose of conducting a SWOT analysis in digital marketing?
To assess strengths, weaknesses, opportunities, and threats
To evaluate competitors
To analyze social media trends
To create ad content
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which digital platform is best for targeting young parents with eco-friendly products?
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