Financial Strategy for Digital Startup Quiz

Which of the following is a Revenue Stream for Shopee?

• Paying delivery fleet wages

• Seller transaction fees

• Admin salaries

• Buying ads from Facebook

Which of the following is considered a Cost of Goods Sold (COGS)?

• Social media ads

• CEO salary

• Server hosting for your platform

• Legal consultancy

What is PetBacker's main pricing model?

• One-time licensing

• Freemium

• Platform commission

• Advertising-only

COGS includes costs like platform development and delivery logistics.

• TRUE

• FALSE

All marketing expenses are classified as COGS.

• TRUE

• FALSE

Grab earns revenue only from passenger rides.

• TRUE

• FALSE

What is a typical characteristic of a subscription-based pricing model?

• One-time payment for lifetime access

• Recurring payments for ongoing access

• Free access with no limitations

• Pay-per-use charges only

Explain the difference between a subscription-based and a transaction-based revenue model. Provide one startup that uses each.

The formula for Gross Profit is:

Operating Expenses include costs such as __________