Chapter 7: IMPROVING DECISIONS WITH MKT INFORMATION

Chapter 7: IMPROVING DECISIONS WITH MKT INFORMATION

University

20 Qs

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Chapter 7: IMPROVING DECISIONS WITH MKT INFORMATION

Chapter 7: IMPROVING DECISIONS WITH MKT INFORMATION

Assessment

Quiz

Hospitality and Catering

University

Practice Problem

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Thoa Mai

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. According to the text, what is a key reason marketing managers need accurate information?

To reduce advertising expenses

To make better marketing decisions

To increase production efficiency

To simplify product design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which of the following is NOT a type of question marketing managers seek to answer with marketing research?

What value can a marketing mix deliver?

Which measures matter?

  1. What is the company’s stock price?

What if scenarios?

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What are the two main resources marketing managers use for information?

Sales data and customer feedback

Marketing research and marketing information systems

Competitor analysis and economic forecasts

Financial reports and production schedules

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What is a marketing information system (MIS)?

  1. A system for conducting one-time marketing research projects

A way of continually gathering, accessing, and analyzing information for ongoing decisions

A software that automates marketing campaigns

A method for tracking advertising spending

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which of the following is NOT a typical source of data for an MIS?

Internal data like sales and cost information

Competitors' stock prices

Marketing research studies

Individual customer data

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What is "big data"?

Small, easily manageable data sets

Data sets too large and complex for typical database management tools

Data that are primarily qualitative

Data collected only from internal sources

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which of the following is one of the Four Vs of big data?

Validity

Value

Volume

Visualization

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