Daytime class - Vocabulary check

Zara was ______ 1975 and has grown into a global fashion powerhouse.

• founded in

• established on

• created at

• started from

The company held its ______ in 2001, raising millions of dollars from investors.

• initial public offering

• annual meeting

• product launch

• board meeting

Fashion retail is a highly ______, where only the most adaptable brands survive.

• competitive industry

• lucrative business

• stable market

• niche sector

______ has changed how companies release clothing — now it’s all about quick updates based on what's in style.

• Trend-led clothing

• Seasonal collections

• Traditional fashion shows

• Limited edition releases

Occasional ______ encourage customers to buy items quickly before they’re gone.

• Trend-led clothing

• Discounts

• Limited-time offers

• Flash sales

Customers only have a small window of ____ to buy certain limited-edition items before they disappear.

• opportunity

• time

• chance

• moment

By producing in large quantities, companies benefit from ______, lowering the cost per item.

• economies of scale

• diseconomies of scale

• inflation

• deflation

Zara's success lies in its super-______ supply chain that allows it to deliver products in as little as two weeks.

• responsive

• efficient

• slow

• unreliable

While most companies follow the same approach, Zara has ______ to develop its own model.

• deviated from the norm

• followed the trend

• adhered to the standard

• conformed to the usual practices

Zara’s minimal advertising spend helps its logo and store experience serve as a ______ to loyal customers.

• reminder

• distraction

• obstacle

• deterrent