CIW Social Media Certification Practice Test

What should you do to ensure that copyrighted images posted on a social media group site are in compliance with various legal regulations internationally?

• Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites. File a lawsuit against the users for posting copyrighted materials on his site.

• Require users to accept a terms-of-use license and privacy policy before they can post any content.

• E-mail the users and request they show permission they are allowed to use the materials.

• Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

A principal of a school is having an open house with students interested in attending the school. How can these presentations be made more social?

• Record the speech and post it on the school's Web site with a text transcript.

• Contract with a reality television producer to create a short run series for cable broadcast.

• Change the format of the speeches to a question and answer panel with four to five participants.

• Share them as live streaming events and invite the audience to ask questions, which the principal will answer immediately.

Nike is launching a new shoe. Information about the new shoe has been leaked to the public, ahead of schedule. To mitigate the situation, the social media manager first focused on redefining who has access to new product information. What would be the next area to improve?

• Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

• Implement regular reviews of outbound communications

• Provide training for all employees in the company regarding legal and regulatory compliance

• Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

A small video game store wants to promote their games through social media. Which strategy would best support them?

• Offer low cost gaming events scheduled as shareable events.

• Auction signed copies of the games on retail shopping sites.

• Cultivate a relationship with an online gaming club to share announcements and offer free games.

• Post videos of interviews with game creators bundled with buy now social commerce options

What should you look for when trying to identify the right potential influencers for your audience?

• The 80/20 rule

• Reach, Relevance, and resonance

• Promotion, sharing, and engagement

• The 90/9/1 rule

In a social media campaign, when should you define your audience's position in the social media funnel?

• Development

• Implementation and measurement

• Planning

• Preparation

Rashel is a Taco Bell expert that works at her local taco bell store. She wants to communicate information on scientific research, videos of taco making and other events to potential store customers and taco eaters. She also wants to share information from her industry peers. Which social media tool can she use to meet these needs?

• Business blog

• Micro blog

• Webinar

• Live streaming

The developers of COHEA's website had a system error in their Web server. Parents that visited the website were unable to view the Turkeytrot photos. The parents quickly grew angry about the situation and began posting negative comments on several popular social media sites and the company's public message board. COHEA is in the response stage of managing the crisis. What should they do?

• Monitor the messages, to determine how many are posted, until the error is corrected. Then contact the message posters privately by phone or e-mail.

• Prepare an executive report on the crisis, with recommendations for organizational changes to prevent similar incidents in the future.

• Remove all postings from their message board and publicly deny the error on the popular social media sites.

• Post responses to the message, explaining the problem and when it will be resolved

Publix has an active print media operation. They publish weekly flyers to be inserted into newspapers. They also frequently send direct mail flyers. How can they best incorporate social media to their advertising mix?

• Post recipes with coupons for the ingredients

• Post the weekly coupon flyer as a PDF

• Schedule promotional events at various store locations

• Post a link to their corporate website

Which of the following is a benefit of researching and creating social media personas for a business?

• Helps you identify the demographics of your current audience.

• Helps you identify problem areas in your campaign during the monitor and adjust phase

• Helps you keep the cost of purchasing social media ads to a minimum.

• Helps you focus on who your main brand consumer is and seeing your products from their perspectives.