Topic 2 Quiz

True or False: A Marketing plan is a group of consumers a company aims its products at

• False
• True

True or False: Push Marketing is a company's market position and successful strategies

• False
• True

True or False: a USP is a factor that differentiates a product from competitors

• False
• True

True or False: Pricing and Position Strategy is pricing products based on competitors and positioning

• False
• True

True or False: An example of retention strategy is perception among customers.

• False
• True

True or False: Promotion Strategy includes advertising, personal selling, sales promotions, direct marketing, internet marketing, and public relations

• False
• True

Path a product takes from manufacturer to consumer

• Place
• Promotion
• Channels of Distribution
• Channel Management

Taking products to customers (e.g. negotiating with retailers)

• Target Market
• Push Strategy
• Push Marketing
• Promotion

Attracting customers through mass media promotions and sales promotions

• Pull Marketing
• Place
• Pull Strategy
• Push Marketing

Comprehensive plan to advertise a target market

• Business plan
• Target market
• Marketing strategy
• Marketing plan