Consumer Behaviour Quiz

What's the MAIN psychological factor driving TikTok users to try "TikTok Made Me Buy It" products?

• Perceived Risk

• Social Proof

• Cognitive Dissonance

• Selective Retention

When a consumer buys a Stanley Cup just because it's trending, what kind of buying behavior is this?

• Complex Buying Behavior

• Variety-Seeking Buying Behavior

• Dissonance-Reducing Buying Behavior

• Impulse Buying

Which generation is most likely to be influenced by micro-influencers over celebrities?

• Baby Boomers

• Gen X

• Millennials

• Gen Z

A skincare brand goes viral for using "real customer reviews" on TikTok. This is an example of:

• Cognitive Dissonance

• Experiential Marketing

• User-Generated Content

• Subliminal Messaging

What consumer behaviour concept explains why people panic-buy during flash sales?

• Variety Seeking

• FOMO

• Customer Delight

• Aesthetic Appeal

Which of these best describes "dupe culture" (buying cheaper alternatives to expensive products)?

• Aspirational Reference Group

• Brand Loyalty

• Cost-Benefit Analysis

• Perceived Obsolescence

When a brand collaborates with a famous K-pop idol to boost sales, which factor is at play?

• Cultural Factor

• Psychological Factor

• Social Influence

• Personal Factor

The #CleanGirlAesthetic trend promotes minimalism and wellness. Which motivation does this appeal to?

• Safety

• Esteem

• Belongingness

• Physiological

Buying eco-friendly products because a celebrity endorsed it reflects:

• Self-Concept

• Lifestyle

• Opinion Leadership

• Post-Purchase Evaluation

Limited-edition "drops" like Travis Scott x McDonald's meals are examples of:

• Scarcity Principle

• Overchoice

• Anchoring Bias

• Habitual Buying