Consumer Behaviour Quiz

Consumer Behaviour Quiz

University

20 Qs

quiz-placeholder

Similar activities

Kuis Pengaruh Kemajuan Iptek (Kelas 12)

Kuis Pengaruh Kemajuan Iptek (Kelas 12)

12th Grade - University

20 Qs

Macroeconomics - Introduction

Macroeconomics - Introduction

University

20 Qs

ancient china

ancient china

6th Grade - University

18 Qs

Unidad 1. La vivienda en México.

Unidad 1. La vivienda en México.

University

20 Qs

Summer!

Summer!

3rd Grade - University

17 Qs

PAD101.QUIZ02.Mgt.Approaches

PAD101.QUIZ02.Mgt.Approaches

University

20 Qs

Purchasing

Purchasing

University

17 Qs

Conceptos y Problemas Básicos de Economía

Conceptos y Problemas Básicos de Economía

University

15 Qs

Consumer Behaviour Quiz

Consumer Behaviour Quiz

Assessment

Quiz

Social Studies

University

Practice Problem

Hard

Created by

Shahida Mansor

Used 1+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What's the MAIN psychological factor driving TikTok users to try "TikTok Made Me Buy It" products?

Perceived Risk

Social Proof

Cognitive Dissonance

Selective Retention

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a consumer buys a Stanley Cup just because it's trending, what kind of buying behavior is this?

Complex Buying Behavior

Variety-Seeking Buying Behavior

Dissonance-Reducing Buying Behavior

Impulse Buying

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which generation is most likely to be influenced by micro-influencers over celebrities?

Baby Boomers

Gen X

Millennials

Gen Z

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A skincare brand goes viral for using "real customer reviews" on TikTok. This is an example of:

Cognitive Dissonance

Experiential Marketing

User-Generated Content

Subliminal Messaging

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What consumer behaviour concept explains why people panic-buy during flash sales?

Variety Seeking

FOMO

Customer Delight

Aesthetic Appeal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these best describes "dupe culture" (buying cheaper alternatives to expensive products)?

Aspirational Reference Group

Brand Loyalty

Cost-Benefit Analysis

Perceived Obsolescence

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a brand collaborates with a famous K-pop idol to boost sales, which factor is at play?

Cultural Factor

Psychological Factor

Social Influence

Personal Factor

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?