VM techniques

What is the main purpose of using a theme in visual merchandising?

• To confuse the customer

• To tell a story that connects with the product

• To increase warehouse space

• To make cleaning easier

Which technique involves grouping similar colours or items together?

• Mass display

• Colour or style blocks

• Triangulation

• Repetition

What do complementary colours do in a display?

• Clash and distract

• Match exactly

• Create a pleasing contrast

• Has no effect

Which technique involves showing the same product multiple times?

• Storytelling

• Mirror imaging

• Repetition

• Micro merchandising

What is the goal of a focal point in merchandising?

• Hide the product

• Draw customer attention to a key item

• Display every item equally

• Create clutter

What is mirror image used for in VM

• To reflect real mirrors

• To create symmetry in a display

• To increase stock

• Using cheaper materials

Signage helps customers by…

• Confusing them

• Blocking product views

• Making products more expensive

• Providing information and direction

Mass displays often suggest that a product is

• Inexpensive or on offer

• Scarce and rare

• High-end only

• Hidden in the back

Micro merchandising focuses on what area

• Storefront

• Warehouse

• Point of sale (small areas)

• Online only

Which technique can involve placing products in a triangle shape?

• Coordination

• Branding

• Colour blocking

• Triangulation