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Marketing Research Quiz

Authored by Brian Weaver

Business

10th Grade

15 Questions

Used 1+ times

Marketing Research Quiz
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of marketing research?

To increase the price of products

To create advertisements for products

To hire more employees

To gather and analyze information related to marketing goods and services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method used in marketing research?

Observing customer behavior

Astrology

Interviews

Surveys

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for businesses to use marketing research?

To avoid paying taxes

To reduce the quality of products

To increase the number of employees

To minimize risk and meet customer needs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can marketing research help determine about consumers?

Their political views

Their attitudes and preferences

Their favorite movies

Their favorite sports teams

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can marketing research benefit a company?

By making decisions based on guesses

By reducing the risk of product flops

By increasing the cost of production

By hiring more managers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of testing product features before launch?

Conducting a taste test for a new soda flavor

Changing the color of a product

Reducing the size of a product

Increasing the price of a product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What analogy is used to describe marketing research?

A key to a locked door

A ladder to success

A flashlight in a dark room

A map in a treasure hunt

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