Fashion Merchandising Unit 6.01 & 6.02

Front

A written news story sent as publicity to a newspaper or magazine is a:

Back

press release.

Front

Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?

Back

Visual merchandising

Front

Fashion shows and trunk shows are examples of:

Back

special events.

Front

Which form of promotion is expensive because it requires individuals to make contact with potential customers?

Back

Personal selling

Front

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

Back

Outdoor signage

Front

Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?

Back

Product

Front

The goal of promotion in the decline stage of the fashion cycle is to achieve which action?

Back

Gain customers’ loyalty with reduced prices

Front

The goal of promotion at the peak of the fashion cycle is to achieve which action?

Back

Persuade consumers that the company’s version of the item is best

Front

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?

Back

Video

Front

Which type of promotion do businesses generally have the least control over?

Back

Publicity