Fashion Merchandising 6.03 & 6.04

A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway.This would be which type of retail special event?

• Showcase
•  Formal runway show
• Informal fashion show
• Trunk show

Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?

• Charitable celebration
• Demonstration
• Personal improvement session
• Trunk show

A written document that details a company’s promotional efforts for a certain period of time is a/an:

• executive summary

• marketing plan

• promotional plan

• SWOT analysis

Each year New York hosts theatrical presentations of apparel on livemodels to audiences. This represents which type of events

• Textiles
• Forecasters
• Fashion Shows
• Manufacturers

The section of the promotion plan that analyzes whether or not the objectives of the plan were met:

• evaluations

• executive summary

• objectives

• budget

Projection of achievable sales revenue , based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Also, known as a sales budget. It forms the basis of a business plan.

• executive summary

• marketing plan

• sales forecast

• SWOT analysis

Collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or implementation of the marketing plan.

• executive summary

• environmental scanning

• market planning

• performance standards

Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?

• Celebrity appearance
• Demonstration
• Personal improvement session
• Trunk show

A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?

• Demonstration
• Premium
• Sampling
• Trunk show

What is an elevated walkway for models that project out from the stage, usually into the audience seating area.

• stage

• runway

• escalator

• landing strip