Persuasive Techniques

'Business can bounce back' is an example of:

• Appeal to fear

• Alliteration

• Repetition

• Hyperbole and exaggeration

A hyperbole is:

• an exaggeration of a true situation for dramatic effect

• overused phrase quickly understood

• uses 'we', 'our', 'us' etc to include readers in the argument

• language that has a strong emotional impact

Tone means:

• The general attitude of a piece of writing

• How persuasive a piece appears to be

• The number of persuasive techniques

• The audience of the piece

Which of the following is not evidence

• An opinion

• A fact

• A statistic

• Personal experience

• Expert experience

Expert opinion is:

• Using emotional language

• saying '65%' of people....etc

• Asking a specialist for comment on the topic

• personally attacking someone for their ideas

'Together we can make this world a better place'. Which technique is being used here?

• Simile

• Pun

• Inclusive Language

• Appeal to traditions and customs

Which persuasive technique is this?
Repeating words or phrases so that they stick in your audience’s mind.

• Groups of three
• Alliteration
• Repetition
• Emotive language

Which persuasive technique is this?
Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.

• Repetition
• Alliteration
• Exaggeration
• Personal Pronouns

The purpose of a rhetorical question is to:

• Make the reader feel emotion

• Over exaggerate something

• Make the reader think of an obvious answer

• Repeat a key word

A point of view can best be described as

• Your perspective on a particular issue or topic

• An opinion

• A belief

• The way you see things