Make Up Test - Unit 4

What is an influencer?

• Someone who uses social media to promote products or services

• A person who creates music videos

• A professional athlete

• A news reporter

What did Katy Bellotte do in her recent YouTube video?

• Modeled her new wardrobe

• Cooked a meal

• Sang a song

• Painted a picture

Why do companies pay influencers like Bellotte?

• To entertain their followers

• To show off their merchandise

• To write books

• To create art

What is the main purpose of influencers' content according to the text?

• To amuse viewers

• To influence followers to buy products

• To teach new skills

• To share personal stories

How do influencers typically get paid for ads on YouTube?

• By selling merchandise directly

• By getting paid per ad view

• By charging a subscription fee

• By hosting live events

What is a common way influencers receive compensation from companies?

• By receiving free merchandise

• By getting a salary

• By earning commission on sales

• By charging for interviews

What is the term used for disguising ads in normal content?

• Brand endorsement

• Product placement

• Sponsorship deal

• Affiliate marketing

What might an influencer do to promote a specific product subtly?

• Host a giveaway

• Wear a certain logo

• Create a tutorial

• Write a blog post

What is one reason why seeing your favorite influencer using a product might make you more likely to buy it?

• Influencers always use the best products.

• Influencers are paid to use products.

• People trust and look up to influencers.

• Influencers have more money to spend.

According to the text, what percentage of 13- to 38-year-olds have purchased a product after seeing a social media post about it?

• 25 percent

• 56 percent

• 75 percent

• 90 percent