SEM Final Exam Review

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True

• False

The preparation for an unexpected emergency is called risk management.

• True

• False

When the physical characteristics of a product or service are improved, it is called possession utility.

• True

• False

Marketing decisions in sports and entertainment businesses in the United States should never be based on global trends.

• True

• False

Producers are the driving force behind the marketing concept.

• True

• False

Data collected from viewers who tweet about a show are generally representative of all the viewers watching the show.

• True

• False

Because English is the international language of business, U.S. companies do not need to translate their websites into the native language of site visitors.

• True

• False

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True

• False

Risk retention means purchasing insurance to cover possible losses.

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay.

• True

• False