Interactive Media Systems Quiz

How have interactive media systems transformed the way businesses approach marketing and advertising?

• By requiring businesses to only use traditional print media.

• By making it impossible to track campaign success.

• By allowing businesses to reach and engage with customers in real-time and target advertising.

What specific capabilities do interactive media systems offer businesses for reaching and engaging with customers in real-time?

• Direct mail campaigns and television commercials.

• Utilizing online platforms such as social media.

• Billboard advertising and newspaper ads.

Beyond engagement, what advertising capability do interactive media systems enable businesses to perform based on demographics or interests?

• Randomly displaying ads to anyone online.

• Only showing ads to people who visit their physical store.

• Targeting advertising to specific demographics or interests.

What key function, related to campaign success, is mentioned as being possible for businesses using interactive media systems in marketing?

• Predicting future market trends with perfect accuracy.

• Tracking and measuring the success of their marketing campaigns.

• Eliminating the need for any marketing efforts.

How have interactive media systems enabled businesses to sell their products and services?

• By making it harder to reach customers.

• By requiring customers to only purchase in person.

• By making it possible for businesses to sell their products and services online.

What types of online platforms are highlighted as making it easy for businesses to reach customers and sell products online?

• Physical retail stores and pop-up shops.

• Online marketplaces and e-commerce platforms.

• Telephone sales and catalog orders.

Which of the following is an example of an online marketplace mentioned in the context of businesses selling online?

• Walmart

• Amazon

• Google

How have interactive media systems changed the way businesses interact with customers regarding service and feedback?

• By making it slower to respond to feedback.

• By reducing direct communication with customers.

• By allowing businesses to provide customer service in real-time and respond quickly to feedback.

What platforms are listed as examples that allow businesses to provide real-time customer service and respond quickly to feedback?

• Postal mail and fax machines.

• Online chat and social media platforms.

• In-person meetings only.

Besides external customers, who else can businesses provide online education and training to using interactive media systems?

• Competitors.

• Government regulators.

• Employees.