Chapter 04

How does integrating social media into an e-commerce strategy benefit a business?

• It increases the speed of the website

• It creates direct marketing channels and builds brand awareness

• It reduces the number of products offered on the site

• It improves site security

Why is A/B testing important for e-commerce websites?

• To test the server speed

• To compare two versions of a webpage to determine which one performs better

• To check the website's design only

• To determine the site’s hosting provider

How can e-commerce businesses use analytics to improve their websites?

• By using analytics to create attractive product images

• By using analytics to track user behavior and optimize site performance

• By using analytics to design the website’s logo

• By using analytics to create product descriptions

What is the importance of a value proposition for an e-commerce business?

• It increases website loading time

• It clearly communicates the business's unique offerings to customers

• It improves the website's SEO ranking

• It reduces the number of products on the site

Why is it necessary for e-commerce websites to have a responsive design?

• To offer a more colorful experience

• To provide an optimal viewing experience across devices

• To restrict access on mobile devices

• To show more ads on the page

How can product recommendations increase sales on e-commerce websites?

• By distracting customers from the main products

• By encouraging impulse buying through personalized suggestions

• By making the website more complicated to use

• By reducing the product range

Why should e-commerce businesses prioritize secure payment systems?

• To ensure smooth transaction processes

• To collect customer personal data

• To improve site aesthetics

• To track customer behavior

What role does customer service play in e-commerce success?

• It handles only the website's technical issues

• It improves customer retention by addressing complaints and inquiries

• It manages product inventory

• It creates advertisements for the website

Why is it important to integrate mobile optimization in e-commerce sites?

• To allow customers to place orders while on the move

• To improve the look of the website

• To make the website load slower

• To create more space for advertisements

How does SEO (Search Engine Optimization) benefit an e-commerce website?

• It improves website security

• It ensures the website ranks higher in search engine results, driving organic traffic

• It enables customers to make faster payments

• It offers free product listings on search engines