S2 ADVERTISING

What is the primary goal of the promotion element in the marketing mix?

• To reduce production costs

• To inform and persuade customers to purchase products

• To increase employee satisfaction

• To improve product quality

What is a key advantage of TV advertising?

• It is the cheapest form of advertising

• It can reach a large number of potential customers

• It is easy to ignore

• It requires no creative input

What is a disadvantage of radio advertising?

• It is more expensive than TV advertising

• It is less likely to be heard by drivers

• Many people zone out during commercials

• It cannot target specific audiences

Which of the following is a benefit of newspaper advertising?

• It uses sound and motion to attract attention

• It can be easily ignored

• It can target specific readerships

• It is the most expensive form of advertising

Which advertising method involves sending adverts directly to email addresses or mobile numbers?

• TV advertising

• Radio advertising

• Email or texting advertising

• Print media advertising

What is a benefit of search engine advertising?

• It is the most expensive form of advertising

• It directly connects customers to the business's website

• It cannot be targeted

• It is only available to large businesses

What is a potential downside of placing adverts on popular websites or apps?

• They are always expensive

• They are easily ignored or missed

• They cannot be targeted

• They do not connect to websites

Why might a business choose to use social media advertising?

• It is the most expensive form of advertising

• It cannot be targeted

• It reaches a global audience and is relatively cheap

• It is only available to large businesses

Which advertising method is likely to be more effective if targeted at specific groups of people?

• Random TV commercials

• Social media advertising

• General radio advertising

• Unfocused newspaper adverts

Why might a business opt for outdoor advertising like billboards?

• To target a global audience

• To increase production costs

• To avoid visual advertising

• To reach a large number of people in a specific location