Digital Marketing Final Exam

What is one primary benefit of using mobile devices for e-commerce marketing?

• Larger screen size

• Location tracking and convenience

• Slower page loading

• Limited internet access

Which of the following best describes how a business uses a database in e-commerce?

• To browse social media

• To track competitors’ prices

• To store and analyze customer information

• To replace product photos

What is a major advantage of Internet marketing over traditional methods?

• Slower customer feedback

• More expensive ad space

• Broader and faster reach

• Requires in-person meetings

What is one potential disadvantage of marketing on the Internet?

• High customer engagement

• Difficulty reaching new markets

• Cybersecurity risks

• High cost of printed materials

Which of the following is an example of an emerging trend in e-commerce marketing?

What is the purpose of a firewall in internet security?

• To store files

• To speed up video ads

• To block unauthorized access

• To send promotional emails

Which criteria is NOT important when selecting a web hosting service?

• A. Bandwidth

• B. Host capabilities

• C. Number of employees

• D. Cost

Why is it important to secure a domain name early in a marketing plan?

• To increase app ratings

• To reduce advertising costs

• To avoid copyright conflicts and maintain brand identity

• To gain influencer partnerships

Which software would best be used to create a promotional flyer?

• Spreadsheet

• Web browser

• Word processor

• Desktop publishing program

Which of the following technologies is most commonly used in digital marketing careers?

• Typewriters

• Fax machines

• Mobile devices

• Cassette recorders