Chapter 17 Advertising

What is one of the first steps in creating a budget? Fill in the blank: Set a ______—a year, or longer if you have long-term needs.

• time frame

• goal

• budget

• plan

Fill in the blank: Net ________ income is one of the resources to survey.

• subscription

• gross

• operating

• dividend

Money expected from ________ is a resource to consider.

• fundraisers

• expenses

• volunteers

• advertisements

Fill in the blank: One of the expenses to consider is ________ and web hosting.

• Printing

• Catering

• Transportation

• Gardening

Fill in the blank: Money should be set aside for lost or damaged ________.

• equipment

• food

• uniforms

• tickets

Fill in the blank: Contest fees, convention and ________ expenses are part of the budget.

• travel

• food

• printing

• advertising

The difference between your expected resources and needs is the amount you must raise through ________.

• advertising

• fundraising

• sponsorship

• loans

The difference between your expected resources and wants is the amount you would like to make through ________.

• ads

• savings

• loans

• taxes

According to 'Who will buy your ads?', you should ignore businesses that cater to ethnic groups at your school.

• True

• False

According to 'Who will buy your ads?', you should ignore home-based or part-time businesses run by parents and alumni.

• True

• False