User Research (Binus University)

Why is user research critical in system development?

• It reduces project cost by 10%

• It ensures better usability and adoption

• It replaces testing phases

• It speeds up programming

What is the main goal of user research?

• To increase profit margins

• To test the UI design

• To understand user needs and behaviors

• To document system architecture

When should user research be used in the SDLC?

• Only after launch

• Only during coding

• During system maintenance

• Early in the product strategy phase

Which of the following is an example of contextual inquiry?

• Giving users a survey online

• Watching users from a distance

• Sitting with a Gojek driver to observe app use

• Testing a prototype in a lab

What makes ethnography different from other methods?

• It is done in a controlled lab

• It uses analytics

• It requires researchers to immerse in users’ environments

• It only works with mobile apps

What is the risk of interviewing the wrong users?

• The app will run slowly

• You’ll get biased business insights

• The results won’t reflect actual target user needs

• There won’t be enough participants

Which research method is best for post-launch product feedback?

• Ethnography

• Usability testing

• Surveys and analytics

• Contextual inquiry

What does “ignoring non-verbal cues” mean in user research?

• Not recording audio

• Missing facial expressions or behaviors

• Forgetting to send a follow-up email

• Not taking notes during interviews

What is one danger of jumping to conclusions too early in research?

• You will need ethics approval

• You might implement the wrong feature

• It delays documentation

• You collect too much data

Why is it important to share research insights clearly?

• To create better UI animations

• So developers can understand and act on findings

• To increase stakeholder confusion

• Because it’s part of ISO 9001