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Market Segmentation Scenarios

Authored by Shawn Mcbride

Other

11th Grade

Used 1+ times

Market Segmentation Scenarios
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A diaper brand targets advertisements toward new parents ages 25-35. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An outdoor gear company promotes sand-resistant tents only in Southwest desert states.

Demographic

Geographic

Psychographic

Behavioral

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A yoga apparel brand markets to people who value wellness, mindfulness, and balance. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An airline sends promo codes to customers who frequently fly with them. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A scholarship service markets its program to high school seniors planning to attend college. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Vacation packages are promoted to residents in cold climates during winter months. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A bike company markets to individuals who live environmentally conscious, active lifestyles. What is the segmentation type?

Demographic

Geographic

Psychographic

Behavioral

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