Market Segmentation Scenarios

A diaper brand targets advertisements toward new parents ages 25-35. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

An outdoor gear company promotes sand-resistant tents only in Southwest desert states.

• Demographic

• Geographic

• Psychographic

• Behavioral

A yoga apparel brand markets to people who value wellness, mindfulness, and balance. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

An airline sends promo codes to customers who frequently fly with them. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

A scholarship service markets its program to high school seniors planning to attend college. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

Vacation packages are promoted to residents in cold climates during winter months. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

A bike company markets to individuals who live environmentally conscious, active lifestyles. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

A clothing store emails a 25% discount to people who abandoned their online shopping cart.

• Demographic

• Geographic

• Psychographic

• Behavioral

A health supplement is advertised in magazines read by women over 60. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral

A food delivery app expands into large urban areas before marketing in rural towns. What is the segmentation type?

• Demographic

• Geographic

• Psychographic

• Behavioral