IGCSE Business - Marketing Mix: Promotion

Why do businesses offer three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.

Why do businesses need to advertise?

• To keep loyal customers
• To take customers from competitors by tempting them to try a new product or service
• Both options

This is a marketing mix element that includes advertising of a brand in television, radio, and newspaper.

(a)  

One of the aims of promotion is to improve the___ image of a product.

• visual

• producer's

• brand

• competitor's

Sales promotions are often used to___the message contained in a company’s advertising.

• change

• support

• cancel out

• reject

The selection of appropriate advertising media often depends on the type of consumers in the__ market.

• whole

• national

• local

• target

National newspapers are likely to be a less effective medium to reach___consumers than internet based advertising.

• all

• young

• old

• low income

All of the following are forms of sales promotion except___

• advertisement

• BOGOF

• competitions

• gifts

Promotion decisions might change with a product's life cycle

• True

• False

Some advertisements might offend certain cultural groups.

• True

• False