Principles of Marketing, Chapter 1 EXAM, 100 PTS

A market includes people who share similar needs and wants, and can purchase a company's products.

• True

• False

A marketing concept includes information such as ethnic background, age, income level, and geographic location.

• TRUE

• FALSE

Time utility involves having a product available at a ceratin time of year or day.

• TRUE

• FALSE

The "buy one get one free" strategy is an example of distribution.

• TRUE

• FALSE

Selling exercise equipment through catalogs mailed to ABA members and other athletes is an example of place utility.

• TRUE

• FALSE

Which of the following utilities involves making products?

• information utility

• form utility

• place utility

• possession utility

Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?

• a customer group

• a consumer market

• a target market

• a possession utility

Which economic utility increased when fast-food restaurants began accepting credit cards?

• possession utility

• form utility

• information utility

• place utility

When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and

accommodations. This is an example of what marketing core function?

• product planning

• information utility

• marketing information management

• marketing mix

What does a miniature golf business provide to its customers?

• a good

• a service

• a promotion

• golf lessons