Gymshark Case Study

Who is the founder of Gymshark?

• Ben Francis

• StudentBeans

• Gen Z

• Millennial

In what year did Gymshark realize that students were essential for achieving their goals, including an ambitious revenue target?

What demographic is Gymshark already thriving with, according to the passage?

• Millennial and Gen Z demographic

• Baby Boomers

• Retirees

• Children under 12

Gymshark's business was already known for its relationships with the biggest health and fitness influencers.

• True

• False

Which of the following was NOT listed as a challenge for Gymshark?

• A) Students would be key to their ambitious growth plans.

• B) They needed a strategy to raise brand awareness and drive repeat purchases.

• C) They wanted to stop marketing to students.

• D) They wanted to increase student engagement.

What technology did Gymshark integrate into their site to launch their student program?

• Student Beans Connect

• Student Beans Research

• Student Beans Marketing

• Student Beans Rewards

What was one of the solutions implemented by Gymshark according to the summary?

• Ignoring student communities

• Verifying students within Gymshark’s site using Connect technology

• Reducing marketing support

• Stopping pop-up events

What was the percentage increase in student revenue for Gymshark in March compared to the previous month?

• 121%

• 104%

• 141%

• 112%

Fill in the blank: Gymshark saw an increase in discount codes generated of ____% in March compared to the previous month.

Which of the following was NOT mentioned as a feature of Gymshark's student offer promotion?

• Homepage tile

• Footer link

• TV commercial

• Student Beans site feature