SEM - Spring 25 - Final

What is the primary purpose of a value proposition in a marketing plan?

• To describe the price of a product

• To summarize the financial goals

• To highlight unique benefits of a product

• To define market segmentation

Which of the following is an example of primary data?

• Industry trend report

• Census data

• Customer surveys

• Competitor's website

What term describes dividing a market into smaller segments based on shared traits?

• Market analysis

• Market segmentation

• Positioning

• Demographic clustering

Which of the 7 Ps refers to the visual or physical proof of your brand or product?

• People

• Promotion

• Physical evidence

• Price

What is event marketing?

• Offering discounts on events

• Hosting or promoting a brand through a public experience

• Selling event merchandise

• Using social media to discuss events

What best describes relationship marketing?

• Focusing on customer loyalty through engagement

• Using influencers to build buzz

• Relying on low prices to attract customers

• Advertising across multiple platforms

Which component of a marketing plan evaluates internal and external environments?

• Executive Summary

• Target Market

• SWOT Analysis

• Marketing Objectives

What does a tagline accomplish?

• Provides legal information

• Offers a detailed description of a product

• Communicates brand essence in a few words

• Summarizes customer feedback

Which of the following is NOT part of the marketing mix (7 Ps)?

• Price

• People

• Product placement

• Physical evidence

Which strategy would work best for building customer loyalty over time?

• Flash sales

• Relationship marketing

• Limited-time coupons

• Viral videos