Chapter 9 Review Questions

Digital marketing uses all digital media to develop communication and exchanges with customers.

• True

• False

Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of internet customers using digital marketing.

• True

• False

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

• True

• False

As the internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

• True

• False

A smart watch is an example of a type of digital media channel.

• True

• False

Digital marketing refers to a marketing strategy that engages in the strategic process of distributing, promoting, and pricing products, and discovering consumer desires through social networks.

• True

• False

For most businesses, engaging in digital marketing activities is not required to maintain competitive advantage.

• True

• False

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive

communication channels.

• True

• False

E-marketing has developed strategies that include all digital media, including television advertising and other mobile and interactive media that do not rely on the internet.

• True

• False

Connectivity is ability for consumers to be connected with marketers along with other consumers.

• True

• False