DCAT 4 Distribution Channel Quiz

What function of a distribution channel involves gathering marketing intelligence?

• Delivering goods to retailers

• Collecting and sharing insights

• Sorting and packaging products

• Promoting products to consumers

CRM stands for:

• Customer Resource Market

• Central Relations Manual

• Consumer Relations Model

• Customer Relationship Management

Which distribution strategy involves the widest availability of a product?

• Using a direct sales team

• Selling in a few key stores

• Offering to all retailers

• Listing only on websites

What best describes the purpose of selective distribution?

• Selling directly to all buyers

• Using online stores only

• Choosing a few retail outlets

• Partnering with every supplier

Why do businesses use intermediaries in the distribution process?

• To reduce time and expenses

• To increase product value

• To avoid customer service

• To lower online presence

How do metasearch engines generate revenue?

• Booking trips for users

• Receiving pay-per-click fees

• Selling luxury hotel deals

• Posting direct hotel ads

If a hotel wants to reduce third-party commission fees, what strategy should it focus on?

• Building more hotel rooms

• Promoting through metasearch

• Increasing social media ads

• Encouraging direct bookings

A travel company looking to expand into the luxury segment should use which distribution strategy?

• Selling through wholesalers

• Partnering with big retailers

• Using exclusive distribution

• Offering online discounts

What distinguishes a tour operator from a travel agent?

• Operators plan and package tours

• Agents create custom excursions

• Operators manage hotel staff

• Agents only handle complaints

What's the main role of GDSs in travel distribution?

• Managing customer loyalty data

• Connecting services to agents

• Selling direct to consumers

• Booking only luxury hotels