Marketing Segmentation

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

Target market is the group of customers at which a product or service is aimed at?

• True

• False

In an overall sense, where does marketing occur?

• Wherever stores are

• Wherever customers are

• Wherever advertisements are

• Wherever trucks are

Loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market

• Behavioral

• Demographic

• Geographic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

Segmenting a market based on customers' buying habits is an example of

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

• geographic segmentation

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch