Marketing II Indicator Assessment

(1.01) Marketers plan where they need to go and how to get there efficiently in order to

• Achieve satisfying connections

• lay out strategies

(1.01) For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal

• >b. Improving this year’s customer satisfaction by 7% over last year’s ratings

• a. Improving this year’s sales training results by 7% over last year’s results

(1.01) Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?

• Letting people know the web address

• Including the web address in advertising

(1.01) Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:

• Scheduling customer-service training dates

• Improving the customer benefits

(1.01) A goal can be evaluated to determine its

• Success

• Benefits

(1.01) Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

• efficient

• straight

(2.01) Which of the following is the most significant reason why marketing research is important to businesses:

• It contributes to business success.

• It helps the business to base decisions on opinions.

(2.01) How could a business use marketing research data it has gathered about the average age, income, educational level, and spending patterns of area consumers?

• To develop a profile of the typical customer

• TO identify problems within the business

(2.01) A business owner marked down a line of products in order to sell them, but customers still didn’t buy them. Marketing research might have been used in this situation to protect the business from

• Financial Loss

• Competitors

(2.01) Which of following is essential to all marketing research

• Accuracy

• Primary data