Mass Communication, Culture, and Media Literacy Worksheet

Communication - the process of creating shared ________________. Fill in the blank.

• meaning

• words

• pictures

• sounds

Schramm’s Model of Mass Communication (Figure 1.3) Delayed inferential _______ can be indirect and delayed yet online feedback like (shares, clicks, retweets, comments) can be immediate. Fill in the blank.

• feedback

• encoding

• noise

• channel

____________ - the erosion of traditional distinctions among media and access to all content using only one device. Fill in the blank.

• Convergence

• Divergence

• Segmentation

• Isolation

__________ - a theory of mass communication that states media may not tell us what to think, but media certainly tell us what to think about. Fill in the blank.

• Agenda Setting Theory

• Uses and Gratifications Theory

• Cultivation Theory

• Two-Step Flow Theory

Fill in the blank: ____________ - news that presents information in a manner intended to please or distract readers, often sensational stories that ignore depth and context.

• Infotainment

• Investigative journalism

• Editorial

• Fact-checking

Fill in the blank: __________ - was noted as one of the first to finance his media content (newspaper) by developing advertising support and creating a privatized media system independent from government.

• Ben Franklin

• Aretha Franklin

• Rosalind Franklin

• Miles Franklin

Fill in the blank: ____________ - mass produced one cent newspapers financed by advertising that grew the audience for news beginning in the 1830's.

• Penny Press

• Yellow Journalism

• Tabloid Press

• Broadsheet

Fill in the blank: ____________ – another term that describes an article or sensational photo with catchy headlines designed to gain impressions rather than make an impression.

• Click Bait

• Editorial

• Feature Story

• Press Release

Fill in the blank: ____________ - built the first motion picture studio and founded the Motion Picture Patents Company (MPPC).

• Thomas Edison

• Louis Lumière

• D.W. Griffith

• Georges Méliès

Edwin Porter’s Great Train Robbery was the first to use editing and ____________.

• montage

• animation

• colorization

• sound