Branding Quiz

What is a brand?

• A. A logo or slogan only
• B. A legal document
• C. A combination of elements that identifies a business/product
• D. A company's stock market value

Which of the following is not a reason branding is important?

• A. It creates a product personality
• B. It ensures low production costs
• C. It helps businesses gain recognition
• D. It distinguishes products from competitors

What did Old Spice do to stay relevant to younger consumers?

• A. Lowered prices
• B. Created a new scent
• C. Launched "The Man Your Man Could Smell Like" campaign
• D. Discontinued old products

What does a brand image represent?

• A. The product’s packaging style
• B. The “personality” of the brand
• C. The company’s legal name
• D. A description of all product ingredients

Which of the following companies built a brand image around giving back?

• A. Nike
• B. Toms Shoes
• C. Coca-Cola
• D. Apple

What is a brand name?

• A. The logo of the product
• B. A graphic character used in promotions
• C. A word or group of words representing a product/service
• D. A name used to register with the government

Which of these is an example of a trade name?

• A. Doritos
• B. Lays
• C. PepsiCo
• D. Mountain Dew

What is a brand mark?

• A. A famous slogan
• B. A unique visual symbol or design
• C. A licensing agreement
• D. The name of a product

In the Tostitos logo, what do the two “t” letters symbolize?

• A. Tacos
• B. Trees
• C. People sharing chips and salsa
• D. The founders of the brand

A character like the Geico Gecko is called a:

• A. Trademark
• B. Trade name
• C. Brand mascot
• D. Trade character