Marketing and Branding Quiz

What does a copywriter mainly do?

• Designs brochures

• Writes slogans and ad scripts

• Tracks sales data

• Manages media relations

Which task is most closely associated with a branding specialist?

• Designing brochures

• Supporting media buyers

• Ensuring brand consistency

• Managing PR campaigns

In the AIDA model, what does the 'D' stand for?

• Decision

• Desire

• Distribution

• Development

What is the main purpose of market research?

• To design company logos

• To hire sales staff

• To understand customer needs and preferences

• To launch new products

Which method allows consumers to try a product and give feedback face-to-face?

• Focus group

• Telephone survey

• Online survey

• Postal survey

Which word completes this sentence: 'Our company wants to ______ the perception of our brand abroad.'

• rebuild

• rebrand

• recruit

• relaunch

What is 'brand loyalty'?

• When customers regularly choose the same brand

• When companies create new product lines

• When products are sold under a different company name

• When customers ignore all branding

What kind of shop is usually open long hours and located near petrol stations?

• Convenience store

• Franchise

• Hypermarket

• Outlet store

Which discount is often given to distributors or retailers?

• Loyalty discount

• Trade discount

• Introductory discount

• Cashback

What should a website include to improve usability?

• Pop-up windows

• Complicated language

• Easy navigation

• Flash intros