Assessment Unit 1 Travel and Tourism

What is seasonality in travel and tourism?

• The tendency for demand to vary throughout the year.

• The pattern of tourists traveling only in summer.

• The increase in tourism due to festivals.

Which of the following can help travel organizations overcome seasonality?

• Increasing prices during off-peak seasons.

• Providing all-weather facilities and hosting festivals.

• Reducing services during peak seasons.

What primarily influences the choice of accommodation for leisure tourists?

• Proximity to beaches and affordability.

• Location close to business districts.

• Availability of conference facilities.

Business tourists typically travel:

• Mainly for relaxation and sightseeing.

• To complete work tasks with little time for leisure.

• Only during peak holiday seasons.

Ecotourists are characterized by their focus on:

• Visiting historical landmarks.

• Minimizing environmental impact and experiencing nature responsibly.

• Shopping and cultural experiences.

Which of the following is an example of responsible tourism?

• Littering in city streets.

• Spending money in local shops and respecting local culture.

• Using single-use plastics during travel.

Travel services are considered intangible because:

• They can be stored for later use.

• They involve physical products only.

• They cannot be touched or sampled before purchase.

A ferry journey is an example of:

• A tangible product.

• An intangible service.

• A physical good only.

Perishable travel products mean:

• They can be stored and sold later.

• They cannot be stored for future sale once the time has passed.

• They are physical items like souvenirs.

Which of the following is both a good and a service?

• A cooked meal in a restaurant.

• A travel guidebook.

• A souvenir magnet.