What is the significance of the "subject line" in email marketing?

• It is used to insert images

• It determines whether the email will be opened

• It includes the sender's address

• It lists the terms and conditions

What is the purpose of a welcome email in email marketing?

• To annoy subscribers

• To decrease engagement

• To introduce new subscribers to the brand and set expectations

• To increase bounce rates

What is a common tactic used to decrease cart abandonment rates?

• Increasing product prices

• Offering free returns

• Sending reminder emails with incentives

• Reducing payment options

Which tactic is effective for increasing the average order value (AOV) in e-commerce?

• Cross-selling and upselling

• Reducing product variety

• Limiting promotions

• Reducing payment option

What does the term "retargeting" refer to in digital marketing?

• Targeting new customers

• Focusing solely on organic search

• Promoting new products exclusively

• Advertising to users who previously engaged with your brand

What is the primary difference between FMOT and SMOT in the customer journey?

• FMOT occurs after purchase; SMOT occurs during initial awareness

• FMOT happens before purchase; SMOT occurs during product use

• FMOT focuses on brand loyalty; SMOT focuses on first impressions

• FMOT is related to advertising; SMOT is related to pricing strategies

Which of the following is an example of email segmentation?

• Sending the same email to all subscribers

• Sending different emails based on subscriber preferences

• Sending emails only on weekends

• Sending emails without personalization

Ansoff Matrix in the theory of market development & E-commerce is a combination of which elements:

• PRODUCT & PRICE

• PRICE & MARKET

• PRODUCT & MARKET

• PRODUCT & MARKETING

What factors have the most influence on E-commerce shopping behaviour in Vietnam?

• PRICE & PAYMENT OPTIONS

• PRICE & QUALITY OF GOODS

• SHIPPING & DELIVERY

• QUALITY OF GOODS & BRAND'S REPUTATION

The formula of E-commerce revenue:

• GMV = Traffic x Conversion x Page Views

• Gross sales = Traffic x Conversion x AOV

• Sales = Traffic x Conversion x Unit Sold

• Sales = Traffic x Conversion x GMV